Weinstein Co. refines its digital game plan

Weinstein Company COO David Glasser is carefully active in the companys digital strategy. Whether they are interested or otherwise, Hollywood's professionals need to comprehend all the various platforms their content can enjoy on.For a lot of like David Glasser, chief operating officer from the Weinstein Co., CES offers the chance to understand.InchWe all know the merchandise we make goes somewhere," Glasser told Variety. "To understand ancillary revenues and just how it will get available is essential to managing a studio, particularly if you are a business like us who's making individuals deals directly."Individuals deals have incorporated joining up with Google to rent movies directly through YouTube, yet others with Netflix, Hulu and Apple's iTunes, amongst others.Much more deals are anticipated after TWC released a brand new label in September to provide films through digital distribution channels including video-on-demand as they are playing in theaters, tapping ex-Magnolia executives Tom Quinn and Jason Janego for everyone as co-presidents from the NY-based venture.Making individuals deals is simpler when you are aware the gamers. Glasser stated that by gathering together a lot of people from various areas of the CES supplies a great chance for film executives to satisfy individuals involved in most regions of distribution once photos leave theaters."We'll need to know who the gamers are and who the brand new men on the market are, and that is what CES will let us see," Glasser stated.That enables Glasser yet others to gauge a quickly changing marketplace, one which may prove instrumental as Hollywood continues to test out alternative release methods and windowing.Glasser is really a main issue with TWC's activity within the digital space, getting headed the launch from the company's VOD division.With VOD still its nascent stages, the opportunity of technology to shape its future remains unknown and experimental.Glasser, who began at TWC in 2008 as leader of worldwide distribution, presently has his sights set on mobile choices for cars.For car manufacturers and content proprietors, the street ahead could include VOD within the back burner. The 2010 CES features a seminar on new methods movies and television shows could find yourself playing in cars."There's no doubt there might be a possible VOD application in the future," Glasser stated. "I most likely scratched my mind and stated, 'Really?' However I guess if kids might get VOD at the back of the vehicle instead of me transporting the DVD that will get caught on the ground and walked on, (I believe that's) coming." Contact Rachel Abrams at Rachel.Abrams@variety.com